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EXCLUSIVEGoogle Digital Marketing & E-commerce Professional Certificate
What you'll learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
Google Ads for Beginners
What you'll learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Google Data Analytics Professional Certificate
What you'll learn
Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job
Learn key analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, R programming, Tableau)
Understand how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL and R programming
Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms
EXCLUSIVETikTok Marketing (Advance)
The TikTok platform has experienced tremendous growth in the past two years, now boasting 500 million users eager for engaging and entertaining content.
This presents a significant opportunity for you to showcase your business. To thrive with TikTok marketing, understanding the platform's dynamics and how users engage with each other is crucial.
Given its appeal to a younger audience, mastering their communication style is key to success. This video guide will cover everything you need to know about TikTok to launch effective marketing campaigns.
Topics covered:
- What Is TikTok And Why Should You Care?
- Getting Started With TikTok
- Creating Content For TikTok
- TikTok Hashtags
- Marketing Strategies for TikTok
- TikTok Ads
- TikTok Use Cases To Inspire You
- TikTok Analytics
- TikTok Best Practices
EXCLUSIVEHow To Become A Successful Social Media Influencer (Advance)
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as ‘influencers.'
These social network kings are real diamonds in the rough for brands, companies, organizations and even entrepreneurs with emerging businesses.
With this video course you will learn all secrets about influencer marketing.
Here is what you'll learn:
- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
- How to make brands beg YOU for promotions!
- How to build a loyal audience that will follow you for life!
- The dirty-little-secrets other Influencers are ignorant about!
Topics covered:
- Introduction to influencer marketing
- Choose your niche
- Instagram – the fundamentals
- Instagram – let the game begin
- Instagram – the next steps
- Youtube – setting up the system
- Youtube – scaling up
- TikTok – first step to success
- TikTok – developing your strategy
- TikTok – analysis and goals
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