Free

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

Attract and engage customers through digital marketing channels like search and email

Measure marketing performance through analytics and present insights

Build e-commerce stores, analyze online performance, and grow customer loyalty

Create a Google Ads account and set up first campaign structure

Create ad groups, do keyword research, set up audience targeting, and write ads

Learn how to use the tools and settings available to optimize campaigns and make them profitable

Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job

Learn key analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, R programming, Tableau)

Understand how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL and R programming

Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms